The word Blog is a smoosh of the words ‘web’ and ‘log’, and came about in the late 90’s when web publishing tools similar to WordPress and Blogger were first introduced. Today there are over 112 million English language blogs being tracked globally.
Blogging is new to NWSP, and while we are still learning the ropes, we have seen a significant boost to our SEO ranking and are excited about the opportunity to share and connect with thinkers in our industry and community. Blogging has also been a refreshing and fun exercise in creativity. While our content may thus far be lacking in imagination, practice makes better. Stay tuned and let us know when you see up-vote worthy content originating from or curated by Tallys.ca.
Katherine Farris writes:
1. Expert positioning – First and foremost, as a business owner, blogging is an outlet to share your expertise and build credibility. You can show visitors to your site how much you know, and gain their trust by providing valuable information on specific topics of interest.
2. Knowledge bank – Your blog is your personal knowledge bank, where you can direct current or potential clients to articles that may answer their question, or resolve their problem.
3. SEO – A blog consistently provides updated content to your website and the ability to incorporate keywords. Search engines look for frequent updates, so a blog can help improve your SEO and search engine page rank.
4. Content – Your blog posts provide valuable information to share across social networks, and keep people interested in returning to your site; helping you remain consistently at the forefront of their minds.
5. Engagement – A blog encourages visitor engagement. Interaction builds relationships; relationships are memorable, improve likability, and build trust in you and your brand.
So, yes blogging is beneficial to business owners in many ways, especially if you understand what your audience is looking for.
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